Industries
Industries We Serve: Marketing for Businesses Where Every Client Counts
CFS Marketing runs SEO, AI search and Google Ads for businesses where one new client is worth enough to support a monthly retainer: law firms, home services and construction companies, healthcare and behavioral health providers, B2B SaaS and tech companies, and commercial real estate and professional services firms. Every industry gets its own channel plan, built on the same base: tracking you can trust, then marketing judged by cost per real lead.
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Tell us what you want to fix and Cesar will reply with a plan for your business.
Contact CesarCost per conversion, lower every year from 2021 (previous agency) to 2025.
Verified leads, June to December 2025. 27% of them became students.
Google Business Profile locations optimized and kept consistent.
Client and employer names withheld. Results from one account don't predict another.
Pick the page closest to your business
CFS Marketing is a senior-led SEO, AI search and Google Ads consultancy founded by Cesar Soto in 2022, serving growth-focused businesses from Irving, Texas. This page shows where we have client results, where Cesar has worked in-house, and where we bring the method only, so you know which is which before you talk to us.
01
Which Industries Does CFS Marketing Work With?
CFS Marketing works with five priority industries, plus other businesses that fit the retainer model. The evidence behind each differs, and the table says so.
| Industry | What we bring | Evidence type |
|---|---|---|
| Legal | Google Ads for a bankruptcy law firm, 2022 to 2025; in-house experience at a personal injury law firm | Client proof |
| Home Services & Construction | Local SEO, Google Business Profile, Local Services Ads, Google Ads and call tracking | Method only |
| Healthcare & Behavioral Health | In-house SEO for a hospital network across 2,000+ Google Business Profile locations | In-house experience |
| B2B SaaS & Tech | SEO, AI search and Google Ads tied to pipeline; in-house work for a B2B facility services company | Method, plus adjacent in-house B2B work |
| CRE & Professional Services | Six years as the in-house marketing lead at a commercial real estate brokerage | In-house experience (role only) |
| Other retainer-fit businesses | Google Ads and a tracking rebuild for a trade school | Client proof (education) |
02
What Do "Client Proof," "In-House Experience" and "Method Only" Mean?
Each label tells you where the evidence for that industry comes from.
- Client proof means CFS Marketing did the work for a paying client and the results are on our case studies page. For a bankruptcy law firm, Google Ads cost per conversion fell every year from $61.44 in 2021 (previous agency) to $51.12 in 2025. For a trade school, 1,462 reported conversions matched zero real leads; after we rebuilt the tracking, the account produced 88 verified leads from June to December 2025, and 27% became students.
- In-house experience means Cesar did the work as an employee, not as CFS Marketing. We describe those employers by type and label the results as employment.
- Method only means we don't have a published case study in that industry yet. We'll show you how we'd run it and what we've done in adjacent work.
03
What Do These Industries Have in Common?
These industries share three traits: a single client is worth a lot, the buyer compares options before calling, and lead quality matters more than lead count. So in every industry we check reported conversions against your CRM before optimizing anything (see GA4 and conversion tracking), choose channels by intent, and report in leads and cost per lead. For paid search, the fit is a business spending $3,000 or more a month on Google Ads, or ready to.
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04
Do You Work With Businesses Outside These Five Industries?
Yes. CFS Marketing works with any business that fits the retainer model, which means a service with clear value per customer, a sales process that can report lead outcomes, and a budget that can sustain monthly work.
Education is the clearest example: our trade school client sits outside the five priority industries and is one of our two published case studies.
05
How Does the Work Change From One Industry to the Next?
The base stays the same; the rules, channels and sales cycle change.
- Legal: we keep ads and pages within your state bar's advertising rules, and you approve everything.
- Healthcare and behavioral health: Google's healthcare and medicines policy restricts some ads, and addiction treatment advertisers need certification (LegitScript in the US) to run Google Ads. Patient data stays out of ad platforms.
- Home services: calls and Local Services Ads carry much of the lead flow, so call tracking comes first.
- SaaS and tech: buyers research longer and ask AI tools for shortlists, so content and AI search carry more weight.
- CRE and professional services: search volume is sparse and sales cycles run 6 to 12 months, so email, PR and content matter more.
06
Who Runs the Work?
Cesar Soto, founder of CFS Marketing, leads every engagement himself. He has done independent client work since 2013 and is Google Ads Search and Google Analytics 4 certified. More on the about page.
07
What Does It Cost?
Work runs on a monthly retainer scoped to the channels and fixes you need, with ad spend billed separately. Cesar quotes after reviewing your accounts.
Industries FAQ
The plan quiz takes about a minute, and you only share an email at the end.
Get my custom planDo you only work with these five industries?
No. The five priority industries set where we build the most depth, but CFS Marketing works with any business that fits the retainer model. Our trade school client is in education, outside all five.
Do you have case studies in every industry you list?
No. CFS Marketing has published client results in legal and education. Healthcare and CRE are backed by Cesar's in-house roles, and home services and SaaS are method only for now. Each industry page says which applies.
Why does the industry matter if the method is the same?
The base method stays the same, but each industry changes the advertising rules, the channels that carry leads and the length of the sales cycle. A law firm, a hospital and a SaaS company need different plans built on the same tracking discipline.
How do I find out what my industry's plan would look like?
Answer a few questions at the top of this page to get a plan outline, or book a consultation through the contact page. Cesar reviews your current accounts before recommending channels.
See What Your Marketing Should Be Producing
Answer a few questions at the top of this page to get a plan outline for your industry. If you'd rather talk it through, book a consultation and bring your last year of lead data.
- A plan outline for your business, right away
- No email until the last step
- Reviewed by Cesar personally
Get your custom plan
Tell us what you want to fix and Cesar will reply with a plan for your business.
Contact Cesar