About CFS Marketing and Its Founder, Cesar Soto

01

Who Is Cesar Soto?

Cesar Soto is a Texas-based marketer who runs SEO, AI search optimization and Google Ads for growth-focused businesses as the founder and lead strategist of CFS Marketing. He works from the CFS Marketing office in Irving, Texas and with clients across the US.

• Role: Founder and Lead Strategist, CFS Marketing
• Independent client work: since 2013
• Experience: 14+ years in marketing, in-house and independent
• Certifications: Google Ads Search, Google Analytics 4
• Education: B.S. in Business Administration (Marketing), Western Governors University

Cesar's work sits where search visibility meets revenue tracking: technical and strategic SEO, answer engine optimization (AEO/GEO) for AI search, Google Ads, and the GA4 and conversion tracking that ties all three to leads.

02

How Did CFS Marketing Start?

CFS Marketing started as Cesar Soto's independent marketing practice in 2013, and the CFS Marketing name was registered in 2022.

For most of that time Cesar ran the practice alongside in-house jobs. The mix shows in the work: in-house roles teach what happens after a lead arrives (sales cycles, intake, close rates, budget meetings), and consultancy work applies those lessons across industries.

03

Where Has Cesar Soto Worked In-House?

Cesar Soto has worked in-house at a personal injury law firm, a hospital network, a commercial real estate brokerage and a B2B facility services company. The results below are from that employment, not from CFS Marketing client engagements. Employers are described by type, and dollar figures are left out.

SEO/PPC Specialist, personal injury law firm (2018)

Cesar worked in-house as SEO/PPC Specialist at a personal injury law firm for about a year in 2018.

SEO Specialist, hospital network (April 2019 to May 2020)

As in-house SEO Specialist at a hospital network, Cesar optimized 2,000+ Google Business Profile locations. He also established 200 new listings and managed 500 locations through the Yext platform.

Marketing Director, commercial real estate brokerage (November 2020 to February 2026)

As in-house Marketing Director at a commercial real estate brokerage, Cesar was the sole marketing function owner. He ran strategic and tactical marketing across SEO, email, PR, content and campaign development, in a market with sparse search volume and sales cycles of 6 to 12 months.

Director of Marketing, B2B facility services company (2026)

As in-house Director of Marketing at a B2B facility services company, Cesar was the sole owner of the marketing function: SEO, AEO/GEO, content, paid search and web development, with a vendor bench and direct reporting to executive leadership. In that role:

• Technical SEO cleanup: within the first month, he eliminated 3,000+ broken redirects and 200+ duplicate pages, raising Ahrefs site health from 75% to 99%.
• Speed: he resolved a mobile PageSpeed regression, with mobile scores consistently at 96+.
• AI answers: the company's average position in AI answers, tracked in Profound, moved from 4.3 to 1.3 within three weeks of sitewide schema and answer-first content. That is one company's in-house result; AI answers vary from run to run, and results will differ.

04

How Does Cesar Soto Work with Clients?

Cesar Soto works with every CFS Marketing client personally, sets up attribution before optimizing, and reports results in revenue terms. Three habits define the work:

1. Senior-led. Cesar is the strategist on every account. The person on your sales call is the person who reads your search terms report, audits your tracking and writes your monthly report. Nothing is handed to a junior account manager.
2. Attribution first. Before changing bids, pages or content, Cesar checks that conversions in Google Ads and GA4 match the real leads in your CRM or intake log. In one audit for an education client, 1,462 reported conversions matched zero records in the client's form database. Optimizing to numbers like that makes things worse, so conversion tracking comes first.
3. Revenue terms. Reports lead with leads, cost per lead, close rate and cost per customer, not impressions and traffic. Each report ends with what changes next month.

CFS Marketing does not guarantee rankings, leads or AI recommendations. Google and the AI engines decide those. We commit to clean tracking, a written plan and honest reporting.

05

What Certifications and Education Does Cesar Soto Hold?

Cesar Soto holds Google's Google Ads Search and Google Analytics 4 certifications and a Bachelor of Science in Business Administration (Marketing) from Western Governors University.

06

What Skills and Tools Does Cesar Soto Use?

Cesar Soto's core skills are SEO, AEO/GEO strategy, Google Ads, attribution modeling and conversion optimization, run on a standard professional toolset.

Core skills (from his resume): SEO (technical and strategic) · AEO/GEO strategy · Google Ads · attribution modeling · conversion optimization · performance measurement · email marketing · marketing strategy and cross-functional leadership · budget ownership and vendor management · forensic marketing analysis · executive communications.

Analytics and SEO tools: Google Analytics 4 · Google Tag Manager · Ahrefs · SEMrush · Screaming Frog · Yext · WordPress (including WP-CLI) · HubSpot · Ascendix (Salesforce) · Adobe Creative Suite.

Ad platforms: Google Ads (Search, Display, Shopping, Performance Max, Local Services Ads) · Facebook Ads · LinkedIn Ads.

CFS Marketing turns these skills into five services: SEO, answer engine optimization, Google Ads management, GA4 and conversion tracking and fractional CMO work.

07

Which Industries Has Cesar Soto Worked In?

Cesar Soto and CFS Marketing have worked in five industries, through CFS Marketing client work or Cesar's in-house roles, and this page lists only the ones with documented work behind them.

Clients are not named on this site. Anonymized write-ups are on the case studies page, and the industries hub covers each vertical.

08

Why Choose CFS Marketing?

Choose CFS Marketing if you want one senior strategist who measures marketing in leads and revenue, not a team of account managers reporting traffic.

• One senior lead on every account. Cesar Soto, 14+ years in marketing, client work since 2013.
• Tracking you can trust. Attribution is checked before any optimization starts.
• Search and AI search together. SEO, AI search optimization and Google Ads run from one plan, so paid search data informs organic and AI content.
• In-house experience. Cesar has sat in the budget meetings and sales conversations that marketing reports are supposed to inform.

CFS Marketing fits businesses that can sustain a monthly retainer; for Google Ads, that means $3,000 or more a month in ad spend. Ad spend is billed separately, and Cesar quotes after reviewing your accounts.